Both show up as margin improvement, and we’re paid from the margin we help create.
Valleforge combines software built for building products distribution with the people and playbooks to put it to work, one business capability at a time.
We start with pricing, the most powerful lever a distributor has. Most still price on cost-plus rules and individual judgment. We bring your data together in Kinect Manifold™, put a proven pricing playbook in place, and run it alongside your team until strategic pricing becomes second nature.
The foundation we build for pricing doesn’t stop there. Inventory, promotions, demand forecasting and logistics all draw on the same data, so each next capability comes faster and makes the others smarter. Over time, they connect into a business operating system for distribution: one data core, with every major decision running on it.
Every major decision in distribution draws on the same data. So we build that data core once and add capabilities around it, starting with pricing, the most powerful lever a distributor has.
New capabilities build on the same data foundation, so they take less time and effort to add.
Pricing informs inventory, inventory informs promotions. Connected, every capability gets more powerful.
One change ripples through every connected capability at once, so each decision is made with the whole business in view.
The software and every engagement are designed and delivered by former operators: people who have run branches, pricing teams and national accounts at Marcone, Johnstone Supply and Ferguson. We know why your matrix looks the way it does, and why reps override it, because we’ve managed both. Every engagement is led by a named pricing lead who has run distribution.
Builds the enterprise commerce, data and AI systems that large distributors run on, for clients including Ferguson, QXO and Interstate Batteries. He leads the strategy and technology behind Valleforge and holds it to the same enterprise standard.
Former VP of Revenue Optimization at Marcone Supply. Spent 17 years at Johnstone Supply, from internal auditor to Director of Marketing and interim head of National Accounts, where he segmented 90% of a $750M member channel.
Led Marcone HVAC as President: 12 distributors, 103 branches and five distribution centers across 18 states and Ontario. Before that, CCO and VP of Sales & Marketing at Johnstone Supply. 25+ years on both sides of the HVAC channel.
Spent 41 years at Ferguson, where he ran its 105-person B2B pricing team. Brings the playbook of the industry’s largest pricing organization to distributors without one.
10 years in business intelligence and data science, leading analytics teams and global reporting programs across four regions. He has built a dynamic pricing system that benchmarks SKUs against market rates, and a stocking algorithm for 100K+ SKUs. At Valleforge, he leads data: the Kinect Manifold™ data foundation and the analytics that turn your transaction history into margin opportunities.
Five-plus years building enterprise data pipelines on Databricks, Azure and Palantir, including ontology modeling. He brings hands-on experience integrating ERP, finance and operational data from many source systems into one trusted view. At Valleforge, he builds the data pipelines and models that connect your ERP and other systems to the Kinect Manifold™ foundation.
18+ years delivering enterprise software, from software engineer to head of a 150-person delivery center. He knows what it takes for enterprise systems to scale, integrate cleanly and hold up in daily operations. At Valleforge, he leads engineering on the core platform and its integration layers.
Solution architect with 15+ years building enterprise commerce platforms, including a unified multi-country platform for one of Latin America’s largest retailers. He now specializes in bringing AI into existing enterprise systems safely and at scale. At Valleforge, he leads that work behind the PriceKinect™ Platform.
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